No matter how you slice it, it’s spam.
I received a comment today from a popular .NET blog (name redacted to protect the guilty), in response to yesterday’s post about scripting a backup of a remote SQL Server instance.
I’d be flattered if I didn’t know that it was almost certainly the a result of a Google alert.
The comment was, in short, a link to a post on that blog, which was itself little more than a link to another blog. The article on that third blog describes how to script a backup of a local SQL Server database.
The comment wasn’t really germane — my post is about remote backups; the techniques cited in the linked article wouldn’t work for a remote server — but it did deal with SQL Server backups. I figured it might therefore help someone who stumbled across my blog post, but who actually wanted a local backup solution.
So I initially approved the comment. And, in turn, I visited that link, to see if it directly links to my article.
See, that’s how linkbacks are supposed to work: I write content. He links to it in his post. A link to his blog appears on my blog as a result. As in, each of our articles link to the other.
We reinforce each other’s content. It’s a two-way street.
Unfortunately, the popular blog’s post did not link back to my post. In fact, the popular blog appears to have comments disabled entirely.
So what I had was a well-indexed site, which probably saw my post get indexed through some keywords it wants to target, and which in turn decided to dump a comment on my site in an effort to promote its search engine ranking. And did so without linking back to me, which would have helped my rankings.
If that isn’t the definition of comment spam, I don’t know what is. And it bothers me immensely that a site which is generally well-regarded in the developer community would do such a thing. Admittedly, I profit more from a mutual link exchange with a more popular blog; but I don’t profit at all by approving barely pertinent links as comments.
So, I deleted the popular blog’s comment. It will be welcome here when it allows comments and linkbacks on its site.
All links in this post on delicious: http://www.delicious.com/dougvdotcom/comment-spammed-by-a-big-boy-and-i-dont-like-it