Subscribe To Seth Godin’s Blog. Do It Now.

If you aren’t reading Seth Godin’s blog, you ought to be. Especially if you’re an entrepreneur, independent contractor, in sales or a client-facing role, or are otherwise responsible for leadership or the bottom line.

Since that describes pretty much every developer, probably you should be checking out Seth’s Blog.

He posts once a day, usually in the morning. Which is actually a trick he recently blogged about: Rather than looking at Twitter or Facebook or whatever first thing, and thus following, make a point of doing something — anything — productive, first thing, so that you’re leading. Then you can check out your social media channels.

I’m trying to learn that habit; it’s difficult, but it does make a huge difference in terms of productivity.

Detractors and naysayers consider Godin’s posts tripe and self-promotion. Sure, some of it can come off as a bit pandering, important or simplistic. Don’t confuse the words for the message. And it’s always good to be reminded of the basics.

I subscribe to Godin’s RSS feed via Google Reader. He notes blog posts on Twitter at @ThisIsSethsBlog and on his Facebook page.

However you get Godin’s thoughts, get them. You’ll be doing yourself a favor.

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