Susan Mauldin’s Complete Failure As Equifax’s Security Chief Rightly Strikes Sour Notes
The pundits are right: Susan Mauldin's music degrees didn't make her a bad chief security officer. Her failure to do even the obvious basics did.
Category: Entrepreneurship
Advice and information about being in business for yourself, because what makes me an “expert” is is having made mistakes you can’t even imagine.
The Good And Bad Kinds Of Price Sensitivity
There's a difference between 'haggling' and 'arguing' over price. Haggling is fine, and here's how to spot it.
When An Hourly Rate Makes Sense
Expanding on Seth Godin's arguments about the rare times it makes sense to charge an hourly freelance rate.
Social Media: Relationships, Not Connections
One LinkedIn follower who truly appreciates what you've done for him, and wants to pay back that favor some day, is worth more than 1,000 "connections."
Basic Advice For Learning Computer Programming
In a hurry? Learn WordPress. Need experience? Volunteer. Can you afford school? Then go. And work for someone else when starting out.
Subscribe To Seth Godin’s Blog. Do It Now.
Seth Godin's blog is an invaluable resource for independent contractors and social media marketers. Subscribe to it now.
I’m Sticking With GoDaddy For The Right Reasons, Even If They’ve Done Wrong
GoDaddy's former support of SOPA / PIPA was offensive and wrong-headed, but it's not enough to get me to change registrars.
Review: Free: The Future of a Radical Price
Chris Anderson provides a good introductory course on the economics of the Information Age, but doesn't tell us what we don't already know.
A Beginning Entrepreneur’s Guide To Pricing, Part 2: How Price Conveys Value
A game developer's gaming of the Apple Store reveals how pricing and value interact, and specifically reveals why a higher price is often a better price.
A Beginning Entrepreneur’s Guide To Pricing Professional Services
The right pricing plan reinforces the value of your work, garners good customers, prevents price wars and ensures you stay in business.